I'm proud that I was able to create Avenir. And what's crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there. Working on it, I always had human nature in mind. Mr.D Leave a Comment on Avenir Next Pro Full Family Posted in Sans-Serif Avenir Next Pro is another interpretation of an exemplary faceit’s the aftereffect of a task whose objective was to take a perfectly planned sans and update it so its specialized measures outperform business as usual, leaving us with a genuinely. (.) It was the hardest typeface I have worked on in my life. įrutiger described Avenir as his finest work: 'The quality of the draftsmanship – rather than the intellectual idea behind it – is my masterpiece. Frutiger intended Avenir to be a more organic interpretation of the geometric style, more even in colour and suitable for extended text, with details recalling more traditional typefaces such as the two-storey 'a' and 't' with a curl at the bottom, and letters such as the 'o' that are not exact, perfect circles but optically corrected. As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. Quick facts: Category, Classification, Designer(s), Foundr.
